Suz Pathmanathan

Redemption stores and store credits: Get the lowdown

Redemption stores and store credits: Get the lowdown We all love feeling appreciated! Michael J Cole said it to us best when he said, “There’s a word in Louisiana, ”lagniappe”,  which means you give a little something for free, and in doing so, you can capture the hearts of your customers. At Caribou [Coffee], we …

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Digital Automation: Safeguarding Your Business

Digital Automation: Safeguarding Your Business Once upon a digital era, companies across the US and Europe yawned when Microsoft announced it was shutting down Internet Explorer on June 16, 2022. But over in Japan, this news caused chaos for government agencies and big organizations who hadn’t yet prepared for this browser’s retirement party.  Why? Because …

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Company Stores and MicroStores: The Ultimate Guide to Success

Company Stores and MicroStores: The Ultimate Guide to Success Table of Contents It’s been a long wait, but it’s FINALLY time to talk about promotional products! You know, those swag items that are supposed to sell themselves but sometimes need a little extra push. Now, if you’re setting up online company stores for a corporation, …

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Why use an online store for corporate branding and branded merchandise?

Why use an online store for corporate branding and branded merchandise?   Want your employees to know and recognize your logo and the story behind your corporate brand? Whatever you want to call them: company merch stores, online company stores, company stores, company swag shop, or corporate pop-ups, they all do the same thing: they …

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