Company Stores and MicroStores: The Ultimate Guide to Success

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It’s been a long wait, but it’s FINALLY time to talk about promotional products! You know, those swag items that are supposed to sell themselves but sometimes need a little extra push.

Now, if you’re setting up online company stores for a corporation, you may not be as familiar with promotional products. 

But fear not because we’re about to give you the lowdown on all things swag.

What are promotional products?

Basically, promotional products are items that have a custom design, like a company’s name or logo, printed on them. They’re great for increasing brand awareness, giving away at trade shows, or even selling in company stores.

First off: Blockers on the road to company stores.

If you’re a seasoned promotional products expert, you’re probably aware of all the challenges of selling these products through a company store. 

We know it sounds daunting, but don’t worry, we’re here to help you navigate through it all with ease.

Challenge #1: How to Choose the Right Products for Your Company Store

Selecting the right products for your company store is like choosing the perfect ice cream flavor – it’s a tough decision! The first step is to consider what products will make your employees and clients go, “Wow!”

Just make sure that the products align with your brand image and messaging. For example, if you’re trying to appeal to a finance company or if you’re a funeral home, it might not be wise to hand out frisbees!

Challenge #2: Branding Your Company Store and Branded Merch

Once you’ve picked the perfect products, it’s time to get your branding on point. You don’t want your logo to look like it was drawn by a 3-year-old, right? To ensure your branding is perfect, work with a top-notch promotional product supplier who can advise you on the best branding methods and materials to use. They’ll even provide virtual proofs so you can see what your final product will look like before you make your purchase.

Challenge #3: Payment Options

Imagine filling up your online cart with all the products you want, only to find out the payment options you need aren’t available. It’s too sad to even think about. To avoid this harrowing tale, make sure your online company store accepts multiple payment methods like credit cards, purchase orders, gift certificates, localized currencies, and even payroll deductions. 

Make it easy for your customers to pay and you’ll increase your sales in no time!

Challenge #4: Inventory Management

Managing inventory can be a pain in the ass, but we have some tips to make it less painful. Keep an eye on your sales and regularly review your product mix to see what’s hot and what’s not. Establish a minimum and maximum order quantity with your supplier, so you can avoid running out of stock on a popular item or being stuck with a warehouse full of products that no one wants.

Company Store Benefits

But, hey, don’t let the challenges scare you away! There are tons of joys to selling promotional products through a company store, such as:

1. Convenience is Key

No more aimlessly searching for the perfect promotional product or waiting weeks for your products to arrive. With an online company store, you can browse through a variety of products, place an order, and have it delivered right to your doorstep. It’s the ultimate convenience!

2. Brand Consistency is a Breeze

An online company store allows you to have complete control over your promotional products’ look and feel. You can ensure that every product accurately reflects your brand, from the colors to the fonts. This not only helps create a cohesive brand image but also builds brand recognition among your target audience.

3. Increased Efficiency

An online company store automates many of the processes, making it easier to manage and distribute promotional products. Everything is done in one central location, from tracking orders to managing inventory, freeing up your time to focus on other aspects of your business.

4. Cost Savings

Who doesn’t love saving money? You can enjoy substantial cost savings when you purchase promotional products in bulk. And purchasing through an online company store means you can take advantage of bulk pricing without ever leaving your couch. It’s a win-win!

You’ve linked to Brikl a few times in this blog. What the heck is it?

Let’s talk about the real MVP of online company stores: Brikl. And before you ask, no, it’s not a trending toy on TikTok. Brikl is the ultimate platform for company stores.

Think of it as your personal genie that can grant all your wishes when it comes to product catalogs, ordering, payment processing, order tracking, and reporting. And here’s the best part: Brikl’s next-gen tech is so slick, you can set up your custom online company store in just 15 minutes! That’s right, you could set up your store during a coffee break and still have time to check your personal emails, Instagram, or EVEN Netflix.

So why choose Brikl?

Well, not only does it make your life easier, but it’s also designed specifically for the promotional products industry. 

Plus, with tech as advanced as Brikl’s (invented in the same year as the folding helmet and the levitating lightbulb), you can rest assured that your store will be top-notch. Say goodbye to the days of clunky, outdated platforms and hello to the future of online company stores with Brikl.

Here are just some ways you can get creative with Brikl MicroStores as your company stores:

  • Why not set up a holiday store for your team? This store can be tailored to your international team with customized branding, apparel, and more. Spread inclusivity and joy this holiday season with Brikl MicroStores.
  • Need a pop-up store for your next event? No problem! Brikl’s product personalization and customization features make adding custom company artwork and brand logos easy. From branded uniforms to promotional items, you can sell it all.
  • Want to gamify your employee experience? Set up a company swag store for employee rewards and let the fun begin! Your HR team can even run incentive programs using coupon codes and points to redeem for products.
  • Looking for cost-effective and branded wardrobe solutions? Sell branded apparel and merchandise through uniform stores for your team, especially if they are client-facing. With Brikl, you can even control spending by setting a cap on the number of free products and charging for reissues.

And the best part? Brikl’s user-friendly platform means you can do all of this and more in just 15 minutes!

A snapshot of Brikl MicroStores for company stores.

  • Set up company stores with Brikl in the blink of an eye! Forget about complicated systems that require you to have the tech skills of a NASA engineer. With Brikl, you can set up your online company stores with just a few clicks, and no headaches. You’ll be able to upload your product catalog, customize your store, and set up pricing in no time!
  • Brikl will help you pick the perfect products. Have you ever struggled to pick the right products for your online company store? We feel you! That’s why Brikl makes it easy to pick the perfect products by integrating with the leading suppliers in the US.

    Brikl’s supplier integrations offer a unique opportunity to pull products from leading suppliers into your Brikl MicroStore as a product to sell. Draw product descriptions, pricing, product images, and more into your store all while seeing stock level and inventory information. Boost your ability to sell high-quality products (minus the hassle).
  • No inventory management? No problem! We offer on-demand production through our suppliers and fulfillment partners. This means that as soon as a minimum order has been hit for a product, our partners will take care of the rest. No more worrying about storing stock or running out of products.
  • Personalization made easy with Brikl! Have you ever wished you could easily add your brand logos and personalize your products? Well, with Brikl, you can! Our platform allows you to bulk embellish all your products and variants with just a few clicks. Plus, you can keep all your brand assets in one place for easy access.
  • Brikl saves you time and money! Who doesn’t love that? With Brikl, you’ll be able to set up and manage your company store in a breeze. Plus, since our platform is cloud-based, you don’t have to worry about costly software installations or upgrades.
  • A seamless ordering experience for your clients; Brikl offers a user-friendly interface and checkout process that will make your clients and employees happy. With multi-currency and multiple payment options, nothing is stopping them from completing their order. Plus, they’ll be able to track their order in real-time and know exactly when to expect delivery.
  • Increase your brand awareness and loyalty; by providing your clients and employees with branded merchandise, you’re increasing your brand awareness and loyalty. Brikl makes it easy for your clients to order branded merchandise, which will help spread the word about your brand.
  • Brikl offers a wide range of features and integrations! Brikl offers a wide range of features, including product catalogs, ordering and payment processing, order tracking, and reporting. Plus, with integrations with popular payment gateways and shipping carriers, you can manage your entire store from one platform.

In conclusion, Brikl is the perfect platform for promotional products companies looking to set up online company stores. It’s easy to use, saves you time and money, provides a seamless ordering experience, and helps increase your brand awareness and loyalty. Ready to try it out? Contact us today to see how Brikl works in real life!